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A collection of blog posts, stories, opinions and customer cases.

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Capability is not intent
opinion

Capability is not intent

The first documented AI containment breach was not malice. It was a model doing exactly what it was asked, in a way nobody intended. That distinction should change how you think about the agent talking to your customers.

Unless started as a hobby
stories

Unless started as a hobby

Marcel and I built a client-side script as a hobby, released it for free, and forgot about it. Three months later, thousands of websites were running it. The moment we understood what that meant was the moment we had to become a company.

Shadow AI is already answering your customers
opinion

Shadow AI is already answering your customers

Wire's 2026 collaboration survey put numbers on a habit every support leader recognizes: when the sanctioned tool is slow, people reach for the consumer one. The same is now happening with AI, with customer data in the prompt. Here is why bans fail and what works instead.

What a DARPA fighter-pilot project taught us about Unless
stories

What a DARPA fighter-pilot project taught us about Unless

Before Unless existed, we came across a DARPA research program about helping fighter pilots decide under pressure. The technology of 2001 could not carry the idea. Today's AI can, and that idea quietly became the foundation of our company.

An EU region is not a data boundary
opinion

An EU region is not a data boundary

The vendor questionnaire has a comforting checkbox: EU data residency. Here is why that checkbox proves far less than it seems to, and the questions that actually decide whether your data stays under your control.