# Dynamic persona switching by lifecycle stage — Releases — Unless

# Dynamic persona switching by lifecycle stage

May 4, 2026
 The right persona for every visitor, automatically.  AI skillsAI configuration
 - The AI assistant can now dynamically switch to a different persona based on the lifecycle stage (acquisition, retention, or sales expansion) that best matches the visitor’s current intent based on the provided criteria.

**Bug fixes**

 - Resolved an issue where the AI answer analysis tool was not taking the selected document into account when reviewing flagged responses.
 - Adding criteria to a lifecycle stage no longer resets a previously saved custom persona back to the default.
 - Agentic skills will no longer show if the opening hours setting doesn’t match.
        [A configurable persona for each ...](/en/roadmap/2026/2026-04-27/)     [Better image parsing in Google D...](/en/roadmap/2026/2026-05-11/)